Pick a package. Add what you need.

Every website and system has its starting price listed up front. Every website starts with a free homepage preview, so you see the design before you decide.

Websites

Each one is a complete website, paid for once.

Groundwork

One-page website
From$1,200one-time

One page that gets you found and gets the phone ringing. Good for a new business, a single trade or a seasonal service.

  • A single scrolling page with your services and service area
  • Estimate request form, plus tap-to-call and text buttons
  • Hours, map and contact details
  • Built for phones first, with basic on-page SEO
Choose Groundwork

Finish

Signature website
From$5,500one-time

Designed to set you apart from every other contractor in the search results. For a brand where reputation is the product.

  • Everything in Frame
  • Custom art direction and layouts built around your work
  • Motion and interactive details
  • A guided estimate or booking flow that sorts leads for you
  • Before-and-after project showcases
Choose Finish

Supply Counter

Online store
Custom quote

A store for parts, products, gift cards or service plans, with checkout that takes cards and keeps track of orders.

  • Business pages tailored to you
  • Product catalog with categories
  • Cart and secure checkout through Stripe, Square or Shopify
  • Local pickup and basic shipping options
  • A dashboard for products, stock and orders
Choose Supply Counter

Built to Spec

Custom website
Custom quote

Pick the pages and features yourself when none of the packages fits. Check what you want and we'll quote exactly that.

Pages
Features

Nothing selected yet. You can change the list later.

Request a quote for these

Back-end systems

For the work your customers never see: where leads land, how jobs get scheduled, how estimates become invoices.

Walkthrough

Process review
$650flat fee

We sit down with you and your office, map how a job moves from first call to final payment, and show you where time leaks out.

  • A working session with you and your office staff
  • A written map of your current workflow
  • A short list of fixes, ranked by time saved
  • The fee is credited toward any build you start within 60 days
Choose Walkthrough

Tie-In

Integrations and automation
From$1,800one-time

Make the tools you already pay for talk to each other, so nobody types the same customer in three places.

  • Website leads sent straight into your CRM or job software
  • Connections between tools like QuickBooks, Jobber, Housecall Pro and Google Workspace
  • Automatic follow-up texts and emails
  • Custom API connections where no off-the-shelf link exists
Choose Tie-In

Back Office

Custom system
From$7,500one-time

A database and web app built around how your company actually runs, when off-the-shelf software keeps getting in the way.

  • A central database for customers, jobs, equipment and pricing
  • Dashboards for scheduling, crews and job status
  • Estimates, work orders and invoices generated from one record
  • Customer portal for approvals and payments
  • Secure logins with permissions by role
Choose Back Office

Optional upgrades

Add any of these to a package. Each one is quoted separately, so nothing here is included unless your quote says so.

Pages and features

Additional pages
More pages than your package covers.
Online booking
Connect your Book Now buttons to the scheduling tool you use.
Financing page
Explain your financing partner's options and link to the application.
Other custom features
Anything else the site needs to do. Tell us in your request.

Selling online

Store for an existing website
Add checkout to a site you already have.
Product setup and bulk imports
We load your products, prices and photos.
Live shipping rates
Real-time rates from UPS, USPS or FedEx at checkout.

Getting found

Google Business Profile setup
Claim, verify and fill out your listing.
Local SEO starter
Citations and service-area content for the towns you work in.

All packages include two rounds of changes and testing on phones and desktops before you see the site, and nothing goes live without your approval. Starting prices help you plan; your written quote lists the exact pages, features and price. Domains, hosting, software subscriptions, payment processing and shipping fees are separate unless your quote includes them.

Compare the website packages

What each one includes as standard. Supply Counter, Built to Spec and systems work are scoped with you, so they're quoted.

What Groundwork, Frame and Finish include
IncludedGroundworkFrom $1,200FrameFrom $2,800FinishFrom $5,500
PagesOne pageSeparate pages, usually fiveSeparate pages, more layouts
Free homepage preview firstIncludedIncludedIncluded
Estimate form, call and text buttonsIncludedIncludedIncluded
Map, hours and contact detailsIncludedIncludedIncluded
Phone-first design and basic on-page SEOIncludedIncludedIncluded
Project gallery and reviews pageNot includedIncludedIncluded
Photo upload on the estimate formNot includedIncludedIncluded
Service-area pagesNot includedIncludedIncluded
Custom art directionNot includedNot includedIncluded
Motion and interactive detailsNot includedNot includedIncluded
Guided estimate or booking flowNot includedNot includedIncluded
Two rounds of changesIncludedIncludedIncluded
Online store, booking or integrationsOptional upgrades, quoted separately for any package

Upkeep

Optional monthly care for something we built, so it keeps working the way it did on launch day.

Upkeep

For a website we built
From$99a month
  • Up to 60 minutes of small edits a month, using text and photos you send
  • A monthly check of key links, forms and phone and desktop layouts
  • A backup of your site after every change we make
  • A short monthly note on what was checked and changed

Upkeep Plus

For a system or integration we built
From$249a month
  • Everything in Upkeep
  • Monitoring of your integrations, with alerts when one fails
  • Up to 3 hours a month of fixes and small changes
  • Software and security updates
  • Next-business-day response

Not included: Redesigns, new pages or features, ad campaigns, social media, hosting, domains and other third-party charges, after-hours emergency support, and any guarantee of leads or search rankings.

How it works: month to month. Unused time doesn't roll over. Cancel by email and Upkeep ends at the close of the month you've already paid for.

How you pay

Nothing for the preview

The homepage preview is free. If it isn't right for you, you walk away owing nothing.

Pay in full

Pay the quoted price when you accept your quote, and there's nothing left to settle later.

Or split it in two

Pay 50% when you accept your quote and the other 50% once you've approved the finished work, before it goes live.

You choose when you accept your quote. We take credit and debit cards, ACH bank transfer and business checks. Larger systems projects can be billed in milestones; your quote will say how.

Questions

Something else on your mind? Ask us directly.

Is the preview really free?

Yes. It's a design concept of your homepage, not a finished website, and it's usually ready within two business days once we know enough about your business. There's no payment and no obligation to go further.

Which package should I pick?

Pick the one closest to what you have in mind and say so in your request. We'll point you to what fits your business and your budget. You can always start small and add pages later.

What's the difference between a website and a back-end system?

Your website is what customers see. The back end is what your office uses: where leads land, how jobs get scheduled, how estimates turn into invoices. We build both, and they work best when they're connected.

Do I have to replace the software I already use?

Usually not. Most of our Tie-In work connects tools you already pay for, like QuickBooks, Jobber, Housecall Pro or Google Sheets. We only recommend a custom system when the off-the-shelf tools are costing you more time than they save.

Who owns the website and the code?

You do. Once the final invoice is paid, the site, the code and the content are yours, and your domain and hosting accounts are registered in your name.

What do I need to get started?

Less than you'd think. Your logo, the services you offer, the towns you cover, your contact details and any job photos you have are enough to start.

How long does it take?

Most small-business websites take two to four weeks once your content is ready. Integrations usually take one to three weeks, and custom systems are scheduled in phases. You'll get a timeline before any work begins.

Are hosting and the domain included?

Not by default. Hosting, your domain and any third-party software are separate unless your quote includes them. We'll walk you through the setup and the ongoing costs before you commit.

Can you guarantee leads or a top spot on Google?

No, and be careful with anyone who says they can. Leads and rankings depend on far more than a website. What we promise is a site that's planned, built and tested before it goes live, with the scope in writing.

Not sure which one fits?

Request a free preview and tell us what you have in mind. We'll suggest the package that fits your business and your budget.